BioSensors International Pte Ltd:, a start-up from the Biomedical Industry, distributes special diagnostic and therapeutic cardiovascular catheters and interventional cardiology products. Their key supplier is Biosensors International and their primary customers are hospital surgical theatres. Their products are sold through distributors all over the world and the distributors market and stock their products in their territories.

As part of its strategy to achieve market dominance in the rapidly expanding medical device markets within Asia Pacific, uses iGINE Enterprise, to streamline their distribution channel and have better control of their pricing to the end users. Prior to using iGINE products, has no visibility on sales pipeline, demand forecast and the value that the distributors bring to the customers. Precious margins are also lost to distributors who are just pure order fulfillment houses and do not actively market the product. With iGINE solutions, can better manage the distribution channel. also uses DirectBiz and WebBiz as a new marketing tool to expand its product lines in order to leverage on its existing distribution channel and customer base. It can now package hospital consumables as part of the product offering. The system is currently being piloted in Japan.