BioSensors International Pte Ltd: AmedZ.com
AmedZ.com, a start-up from the Biomedical Industry, distributes special diagnostic and
therapeutic cardiovascular catheters and interventional cardiology products.
Their key supplier is Biosensors International and their primary customers are hospital
surgical theatres. Their products are sold through distributors all over the world and the
distributors market and stock their products in their territories.
As part of its strategy to achieve market dominance in the rapidly expanding medical device
markets within Asia Pacific, AmedZ.com uses iGINE Enterprise, to streamline their distribution
channel and have better control of their pricing to the end users.
Prior to using iGINE products, AmedZ.com has no visibility on sales pipeline, demand
forecast and the value that the distributors bring to the customers. Precious margins are
also lost to distributors who are just pure order fulfillment houses and do not actively market
the product. With iGINE solutions, AmedZ.com can better manage the distribution channel.
AmedZ.com also uses DirectBiz and WebBiz as a new marketing tool to expand its product lines in
order to leverage on its existing distribution channel and customer base. It can now package
hospital consumables as part of the product offering. The system is currently being piloted in Japan.