Business White Paper: Managing International Sales Data Collection
Seventy percent of businesses today rely on indirect sales
channels to distribute their products to capture market share.
With increasing globalization and shortening product cycles,
information has to be made more readily available in order
for manufacturers to keep pace with and respond more effectively
to fluctuations in market demand.
However, the geographical spread of the global sales and
distribution network means that vital information resides
in disparate partners, locations and IT systems. In addition,
language, culture, business practices and data representation
may vary across partner entities.
Thus, a homogeneous system for data submission would not
be sufficient to address these complexities and to gain the
support of partners. Instead, Multi-national companies will
need an internationalized system to enable rapid localization
for country specific deployment.
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