The Challenge
The success of a data collection program is highly dependent on the partner's cooperation to submit the data. Yet, the fact is that partners will not automatically submit the data to their manufacturers. The concept of collaborative planning can be introduced via a combination of education, incentives and contractual agreements to obtain the buy-in from partners.

The Solution:
Data Collection Program

    Enabling the Partner
    Provide partners with a simple means to extract and submit the data. Using the Channel Visibility solution, the cost of the enablement can be covered through margins and discounts to the partners. The aim is to provide a cost neutral proposition to the partner to embark on the program.

    Providing Value to the Partner
    Data collected from the channels often only benefits the manufacturers for their internal planning purposes. Channel Visibility enables the manufacturer to provide the following information to their partners in return for the submission of data:

  • Cash Flow
  • Product Mix
  • Inventory Planning based on Manufacturer's Lead Time
  • Stockout Index
  • Reports that reflect ranking performance with other distributors and within the region
  • An overall "Big Picture" for partners, especially for those who have multiple sites with separate tracking systems

    Incite the Process
    Associate all rebates and sales incentive to the data submitted. Typically, rebate programs, price protection, marketing funds and sales commissions are based on stocking position and sales performance.

    Service Agreement
    A standard distribution and reselling agreement would typically contain obligations for partners to submit sales through information.

Three Components to the Visibility Program:
1.Program Management
Gathering data from distributors may involve incentive programs, rebates and contractual agreements to be implemented between the manufacturer and distributors. iGINE can provide advice on what best practices work with the distributors and how to tailor the program to meet the needs of the manufacturers. The objective is to create a win-win situation for manufacturers and their partners, collaborating on information exchange.

2. Program Automation
iGINE ChannelBiz Visibility will be implemented to automate the data collection, validation and reporting processes. The software can be customized to the diverse needs of the users. The solution includes: providing direct connections to the distributors' ERP systems to retrieve the data, a rule based engine to customize the business validation rules and a flexible and multi dimensional report generation engine to present and analyze the data according to the requirements of the manufacturers. In addition, iGINE can also provide software tools in a Private Business Network, to automate the leads, quotation and order management, and return management processes between the manufacturers and their partners.

3. Program Support
To ensure the continuous success of the Program, iGINE provides a dedicated team of Distributor Account Managers to provide program guidance and technical support. The Account Managers will work with your distributors to ensure that data is submitted accurately and according to schedule.

With iGINE's existing global footprint, we are able to roll out the ChannelBiz Visibility Program globally and across multiple time zones in as short as 30 days. The sales, marketing, finance, and manufacturing and customer service departments can reap the results and the benefits of the program immediately. Better visibility of inventory in your channels enables more effective supply chain and marketing initiatives.

iGINE provides Channel Visibility solution to large High Tech Manufacturers around the world. To date, we provide account management to more than 500 distributors globally and our program tracks more than US$3 billion worth of inventory of manufacturers that is sold through the global channels annually.



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