Leads tracking and maturing is critical to maintaining a healthy sales pipeline. Companies with a vast network of sales and distribution partners face the challenge of managing and maturing the leads not only within the organization but also across geographical and enterprise boundaries. Unless strong processes are in place, it is easy to lose track of leads after they have been assigned to the partners. Leads are inadvertently dropped for various reasons. This results in poorly served leads or in the worse case scenario - translates to lost opportunities that affects the bottom line directly.

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