Channel Visibility is a proven solution for collecting data from
external business partners. It is being used by Fortune 500 companies
such as Sun Microsystems, Hewlett Packard and Sony to track and
manage channels performance. Channel Visibility enables sales management,
marketing, finance and operations to work in tandem to achieve high
sales channel effectiveness. It provides a single platform, and
enforces discipline through processes, to Collect, Validate, Measure,
Consolidate and Report channel data. Key business indices and analytics
are provided to measure the reliability of data and to aid in making
quality operational and strategic decisions.
Channel Visibility provides a framework to collect data from channel
partners who are using different systems and data formats. Aside
from the typical data format validation, the system incorporated
business rules relevant to channel sales and inventory management.
Exceptions such as reported and actual sell-out mismatch and parallel
imports can be flagged out by analyzing the data. Channel managers
can use these information to take suitable remedial actions.
Data consolidated can be used to build valuable profile information
about customer and partners. These information can in turn be used
to design targeted programs to help partners sell more products
to focused customer segments. Profile data, along with timely and
accurate channel information is key to an effective channel infrastructure.
With Channel Visibility, manufacturers are able to automate the
process of data collection from partners worldwide. The frequency
of collection can be as much as daily or near real time. By increasing
the frequency of data collection and monitoring of critical channel
health indicators, manufacturers will be able to derive the following
value for the quick response:
- React faster to market demands
- Ensure healthy channel behavior by rewarding and compensating
sales effort based on actual sell-through than sell-in data.
- Reduce overstocking of non-moving items in the channel to generate
profit and improve cash flow.
- Improved sales forecast accuracy that leads to reduction of
logistic cost and plant utilization.
Review and Incentive Management Partner
Exchange Network Channel