Channels structures can be complex especially in geographies such as Asia Pacific. Without clearly understanding how your channel is structured, it would be difficult to design effective programs to drive sales in specific locations and market segments.

Channel Visibility enables the representation of complex channel relationships between brand owners and their multiple tiers of partners. Relationships can be defined in various dimensions such as the sales structure, channel structure, product structure and geographical coverage. Detailed profile information about the channel partners such as their sales resources, market coverage, skills sets and capabilities can also be captured. Incentive points can be defined and awarded to channel partners whenever they keep their profile information updated. Channel profile forms the foundation for running channel programs effectively.